Research on Green Closed-Loop Supply Chain Considering Manufacturer’s Fairness Concerns and Sales Effort

To reduce resource loss and environmental pollution, green CLSC has become a hot issue that manufacturing enterprises pay attention to. In CLSC, manufacturers would to the fairness of profit distribution when making sales efforts. Therefore, this paper studies closed-loop supply chain (CLSC) considering manufacturer efforts concerns. Then, centralized model decentralized are built analyzed. Afterward, profit-sharing contract between members is designed coordinate chain. We made following observations: (1) The manufacturers’ concerns product degree, effort recycling rate used products, which not conducive sustainable development (2) When gradually strengthened, optimal decisions deviate even more from equilibrium results. (3) coefficient ratio satisfy certain range, Pareto improvement can be effectively realized.